Examining the Impact of Social Media Following on Player Salary in the National Basketball Association: A Multivariate Statistical Analysis

The National Basketball Association (NBA) has the highest average player salary of any professional sports league that exists. In previous studies, it been found on-court performance statistics, such as points per game and rebounds game, are key determinants NBA players’ salaries. This study contributes to literature by examining effects other statistics real plus minus, field goal percentage, free throw percentage. addition, we test relationship between social media following their multivariate analyses in our show most essential three factors determining implications for research practice discussed.